Programs that promote the benefits of an active lifestyle and encourage people of all ages to participate in regular physical activity as a means of improving health, preventing disease and enhancing the overall quality of their lives. The programs may be tailored for specific populations such as children, adolescents, older adults, employees or people with disabilities; and generally explain why physical activity is important, offer suggestions regarding easy ways to integrate physical activity into a daily routine (such as taking the stairs, going for a walk or parking further away than one usually does), describe specific benefits that can be experienced (such as building strong bones, strengthening muscles, maintaining flexibility, achieving and maintaining ideal weight, maintaining cardiovascular health, meeting new friends and improving physical self-esteem), and provide guidelines for the type and level of activity that is required to develop and maintain fitness or achieve other health-related goals.

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Programs that utilize one or a variety of techniques including nutrition education, exercise, special diets, protein sparing fasting, behaviour modification, hypnosis, medication or surgery to help individuals who have a weight control problem gain or lose weight to achieve a more healthful body weight and develop a lifestyle that allows them to maintain that weight.

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Programs that provide activities for people who want to improve their strength, flexibility, endurance, muscle tone, reflexes, cardiovascular health and/or other aspects of physical functioning.

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Programs that raise awareness and educate the community about body image and eating issues while promoting normal eating, active living, self-acceptance, and respect and appreciation for size diversity. "Body image" refers to a person's perception of his or her own physical appearance. People with a poor body image perceive their own body as being unattractive or even repulsive to others while people with a good body image, or positive "body acceptance", either see themselves as attractive to others, or are willing accept their body as it is. Concerns about body image have led to poor self-esteem, reluctance to participate in physical activities, preoccupation with weight and dieting and an increase in the likelihood of developing an eating disorder.

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